Hyundai Motor India has crossed 8 lakh connected cars on Indian roads and is targeting 10 lakh cumulative connected-car sales by 2027, highlighting the rapid adoption of connected and software-driven vehicle technologies in India.

India’s passenger vehicle market remained strong in July 2026, with Maruti Suzuki dominating the top 10 best-selling cars by securing six positions. The Dzire led the charts, followed by the Wagon R and Ertiga, while Tata Punch emerged as the highest-selling non-Maruti model, highlighting continued strong demand for SUVs and compact cars.

India’s passenger vehicle market reached a new monthly record in July 2026, with sales rising 34% year-on-year to over 4.69 lakh units. Maruti Suzuki crossed the 2 lakh sales mark for the first time, while Tata Motors, Mahindra and Hyundai also posted strong gains.

The Indian passenger vehicle market remained strong in H1 2026, with the Maruti Suzuki Dzire emerging as the country’s best-selling car. SUVs continued to dominate the market as Tata Punch, Tata Nexon, Hyundai Creta and Mahindra Scorpio featured among the top performers, reflecting changing consumer preferences toward practical and feature-rich vehicles.

Hyundai and Kia have unveiled Plasma Care UVC, a Far-UVC cabin sanitization technology that reduces germs and odors in vehicles. The system remains under development pending further validation and regulatory approval.

Why do consumers choose one car brand over another, even when vehicles offer similar features and performance? The answer often lies in brand psychology. From trust and safety to adventure and innovation, automotive brands build emotional connections that influence buying decisions and shape customer loyalty in India’s highly competitive car market.