India could emerge as a major global automotive innovation hub within the next three to five years, driven by rapid developments in AI, software-defined vehicles, connected-car technologies and advanced connectivity, according to Harman India MD Krishna Kumar.

India’s automotive industry is undergoing a major transformation, with vehicle design emerging as a key differentiator. Beyond functionality and aesthetics, modern automotive design now focuses on technology, user experience, sustainability, and emotional appeal. As consumer expectations evolve, design is becoming a driving force behind innovation and competitiveness in India’s auto market.